Bonsai is now available on mobile! No download, no app store — just open your browser and log in at platform.bonsaidata.io.

We're bringing Bonsai to mobile one product at a time, starting with Business Reporting, the page our customers check most.

Stay tuned. Mobile versions of Multi-Touch Attribution, Marketing Mix Modeling, Incrementality Testing, and more are coming soon.

Pro tip: Add Bonsai directly to your home screen

1. Open platform.bonsaidata.io in your mobile browser and log in
2. Tap the share icon (Safari) or the three-dot menu (Chrome)
3. Tap "Add to Home Screen"
4. Tap "Add"

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Filtering has been added to the Business Reporting page. Your Bonsai engineer can configure up to ten custom business dimensions based on your specifications — transaction types, store names, customer types, and much more — which will automatically show up on both Business Reporting and Detailed Order Attribution pages.

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You can now add calculated metrics to your Business Reporting page.

On the Audience Segmentation page, bugs related to creating new audiences and editing existing audiences have been fixed.

Charts now display properly on Safari.

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On the Incrementality Testing page, you can now see media spend charted over time in your test and holdout markets, along with each of your success metrics.

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All line graph colors are now customizable.

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Now, you can create audience segments using more than 50 custom flags and dimensions — curated by you, configured by a Bonsai engineer — and send the list directly into Klaviyo with a click of a button.

Curious whether the campaign you created to convert this audience will actually work? Simply check the “Generate Audience A/B Test” box, and a holdout test will automatically be created and deployed for measurement.

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When selecting a comparison period in Business Reporting, you can now turn on “show absolute change.”

View and filter your multi-touch attribution beyond campaigns — by ad groups, creatives, landing pages, and much more.

Directly in the platform, identify the Google Ads accounts and GA4 properties to include in your measurement. Update at any time.

You can now add integrations such as Quickbooks, Amazon DSP, Stripe, Intercom, Facebook and LinkedIn pages, and more.

See how last month’s, last week’s, or yesterday’s orders were attributed to marketing channels, filter marketing attribution by up to 10 custom business dimensions, and see how attribution changes over time.

Want to test out a new channel, tactic, or investment strategy, but not sure where to start? Use the Market Selector to automatically identify sets of similar-performing markets to use as test and control in a matched market test.

With a click of a button (and the option to specify the historical time period you want to analyze, the platform you want to test, and the business KPI you want to drive), you’ll have a recommended set of test and control markets, and the ability to validate their similarity.

See and compare spend and business performance by market.
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Identify best and worst performing markets by spend, return, and ROI.

The bidding algorithm that drives 30%+ incremental growth is now available for use on Meta.

No more wasted Facebook dollars on conversions that aren’t incremental. Your Facebook Ads custom algorithm allows you to buy incremental impact directly through the Facebook Conversions API. This significantly improves Facebook Ads efficiency and increases its incremental impact.

With Budget Planner, you can build next month’s budget with confidence.

Get a “maximum profit” budget recommendation, then make adjustments and instantly see the new forecasted business outcomes and profit with each change you make, until you hit your target with your available budget.