When selecting a comparison period in Business Reporting, you can now turn on “show absolute change.”

View and filter your multi-touch attribution beyond campaigns — by ad groups, creatives, landing pages, and much more.

Directly in the platform, identify the Google Ads accounts and GA4 properties to include in your measurement. Update at any time.

You can now add integrations such as Quickbooks, Amazon DSP, Stripe, Intercom, Facebook and LinkedIn pages, and more.

See how last month’s, last week’s, or yesterday’s orders were attributed to marketing channels, filter marketing attribution by up to 10 custom business dimensions, and see how attribution changes over time.

Want to test out a new channel, tactic, or investment strategy, but not sure where to start? Use the Market Selector to automatically identify sets of similar-performing markets to use as test and control in a matched market test.

With a click of a button (and the option to specify the historical time period you want to analyze, the platform you want to test, and the business KPI you want to drive), you’ll have a recommended set of test and control markets, and the ability to validate their similarity.

See and compare spend and business performance by market.
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Identify best and worst performing markets by spend, return, and ROI.

The bidding algorithm that drives 30%+ incremental growth is now available for use on Meta.

No more wasted Facebook dollars on conversions that aren’t incremental. Your Facebook Ads custom algorithm allows you to buy incremental impact directly through the Facebook Conversions API. This significantly improves Facebook Ads efficiency and increases its incremental impact.

With Budget Planner, you can build next month’s budget with confidence.

Get a “maximum profit” budget recommendation, then make adjustments and instantly see the new forecasted business outcomes and profit with each change you make, until you hit your target with your available budget.