Marketing measurement and
automation on easy mode.
Algorithms
Our buying algorithms train Google and Meta Ads to buy true incremental business results. We identify the attributes of the most valuable clicks and bid more for clicks with those high-value attributes.
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Audiences
Our platform automatically measures all customer journeys, across online and physical stores. You get RFM (Recency, Frequency, Monetization) analytics, geo, tech and behavioral segmentation right out of the box.
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Budgets
Transform your Marketing Mix Model insights into actionable budget plans. See exactly how much to spend in each channel to maximize profit, identify your point of diminishing returns, and confidently allocate budget before you spend it.
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Marketing Mix Modeling
Don’t wait for a black-box report. Get actionable insights monthly on how your marketing drives net new customers. We know how every channel works, and how spending more or less could impact your future success.
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Multi-Touch Attribution
Our fully deterministic, windowless customer attribution solution comes complete with customer journey analytics, custom audiences & seamless platform integrations. See attribution at the most granular level for up to 15 custom business KPIs that reconcile to your system of record.
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Incrementality Testing
Test any channel, campaign, creative or tactic and see Lift% with speed and precision. Run one or more tests consecutively - measure online, offline, budgets, bids, creatives & more.
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Business Reporting
Your marketing exists to drive business results — not just clicks and impressions. See actual revenue, customers, and other KPIs important to your business in one unified view across any time period.
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