Multi-Touch Attribution
Best for: digital media teams, in-house teams, agencies
Multi-Touch Attribution
Windowless
Know the attributable impact across every customer journey — no limits or “attribution windows.”
Attribute every order, and every business segment
For whatever segmentation exists in your system of record and business intelligence, you’ll have windowless multi-touch attribution data available for that segment.
See yesterday’s sales with the detail and precision of windowless MTA
No more reading out ‘last-touch’ attribution reports on your WBR just because it was the only data available to explain yesterday’s sales.
Business results only
Every attributable metric is custom to your business and reconciles with your financial system of record.
Proof of work
See the individual customer journey and the attributable metrics for every touchpoint, down to each node in each customer journey.
Compatible with incrementality
We marry Marketing Mix Modeling results with attribution data to give incremental ROI at the most granular level.
"We can assess marketing effectiveness with precision, ensuring every investment is strategically aligned with growth objectives. As a true extension of our team, Bonsai's partnership has been essential in equipping JSX with the clarity and confidence to navigate an increasingly data-driven marketing landscape.”
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