EXPLORE BONSAI
Budgets
Transform your Marketing Mix Model insights into actionable budget plans. See exactly how much to spend in each channel to maximize profit, identify your point of diminishing returns, and confidently allocate budget before you spend it.
The Bonsai advantage
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Forward-looking optimization
Get predictive budget recommendations for the month, quarter, or year ahead. Plan with confidence using forecasts accounting for seasonality and changing market conditions.
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Find point of diminishing returns
See the exact amount of room available to scale each channel before hitting diminishing returns. Visual indicators for diminishing returns help show your guardrails so you can grow spend strategically without wasting budget.
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Maximize profit automatically
The "Use Max Profit Budget" button calculates optimal spend for every segment based on profitability curves. See recommended increases, decreases, and expected business outcomes — all in one view.
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Flexible planning approaches
Start from baseline spend and adjust by percentage, or plan top-down by allocating percentages of your total budget. Test different budget allocations before you commit. Run unlimited scenarios to see the forecasted impact and find the right balance for your goals.
"What your team has done for our business has been transformative and it’s only the beginning."
Russ Hannig, VP Growth, Gabb
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