The Prediction Era: How Bonsai Powers Google Smart Bidding

Many ask how we "compete" with the giants: How could Bonsai be smarter than Google?‍

It’s not really about The Bonsai Platform being "smarter" than Google Ads. Google Smart Bidding is an extremely sophisticated and effective bidding engine. Google knows more about each potential ad clicker than almost anyone else on the Internet.

However, there is one massive blind spot: Google doesn't always know which clicks are truly valuable ,and which aren't. If you can provide Google Smart Bidding with that specific information, you are essentially feeding the world's best bidding engine with the most predictive dataset available. That is exactly where Bonsai comes in.

Why doesn’t Google know which clicks are valuable?

Google only knows that a click led to a conversion, and it usually tracks the immediate conversion value for e-commerce purchases. But it lacks the full picture:

• The Lifetime Value (LTV): Google doesn't know the true value of a customer over time. Did the customer end up returning the item? Did they go on to make five more purchases? Because Bonsai leverages your first-party (1P) unified customer journey, we know exactly who your high-value customers are.
• Credit & Attribution: Google doesn’t necessarily care how much credit a specific click should take. Were there other ad clicks that originally brought the customer to the site? Was the Google click just a final touchpoint in a long journey? Bonsai analyzes the entire 1P unified customer journey to determine the real weight of each interaction.
• Incrementality: Google doesn’t know if an ad click was truly incremental. Would that customer have purchased anyway, even without seeing the ad? Bonsai proves the incrementality of our predictive dataset through rigorous matched market testing.

By feeding these deep insights back into the system, we turn Google Smart Bidding into a precision tool for growth.

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