Predicted click value: the new paradigm for digital advertising

Your conversion data is broken — privacy gaps, inflated clicks, and platform self-reporting mean the numbers driving your ad spend don't reflect real business results.

But there's a better way to measure. A prediction-first approach scores every click, escapes the remarketing doom loop, and ties spend to actual growth, all without relying on third-party cookies.

In this talk, Lydia Fern, VP of product at Bonsai, presents why truthful measurement is so hard to adopt and how you can start fixing what's broken in your ad program. Bring your problems and leave with a framework.