The case against CONversions

Recorded live at Bonsai headquarters during our onsite, this special episode flips our usual format on its head.

Matt Butler, Bonsai CEO, pulls our team members on stage — completely unannounced — to unpack one of the most misunderstood topics in marketing measurement: why conversion data alone can’t be trusted.

With the entire Bonsai team as the live audience, this episode blends honest insights, candid reactions, and some great laughs.

It’s fun. It’s heartfelt. It’s chaotic. And it’s a behind-the-scenes look at how our team genuinely thinks about truth in marketing.