# Bonsai

> Bonsai is the first-party marketing platform that automates profitable growth. It provides modern brands with extreme clarity on their marketing spend ROI without requiring data engineering or the installation of tracking cookies, pixels, or custom code. Bonsai uses a brand's existing first-party data and 80+ integrations to power marketing measurement, automated ad buying, audience analytics, and budget planning — all in one platform.

Bonsai was founded in 2020 and is headquartered in Wheaton, Illinois. The platform is built by data scientists and experienced marketing practitioners, including CEO Matt Butler (12 years at Google leading Analytics) and CTO Mike Remke. Bonsai is trusted by established brands including JSX, 1-800-Flowers, Aspen Dental, Camping World, Gabb Wireless, and Ancestry.

Key differentiators:
- First-party data only — no cookies, pixels, or third-party tracking
- Combines measurement and activation in one platform
- 80+ integrations with existing business and marketing tech stacks
- Onboarding takes minutes, not months — no data engineering required
- Brands retain full ownership of their data (hosted in Bonsai's data warehouse or your own Google Cloud)
- Nearly $100 million in automated ad spend managed since launch

## Platform

- [Platform Overview](https://www.bonsaidata.io/platform): Complete overview of Bonsai's first-party marketing platform capabilities, architecture, and how it works
- [Documentation](https://documentation.bonsaidata.io/): Technical documentation for the Bonsai platform including setup, integrations, and usage guides

## Measurement Products

- [Marketing Mix Modeling](https://www.bonsaidata.io/platform/modeling): Bonsai's econometric modeling solution that measures the incremental value of the total marketing mix at digital speed
- [Multi-Touch Attribution](https://www.bonsaidata.io/platform/attribution): First-party multi-touch attribution that understands the true value of performance media, email, affiliate, loyalty, and product
- [Incrementality Testing](https://www.bonsaidata.io/platform/incrementality): Market-level testing to identify matched markets, deploy tests, and measure results with speed, repeatability, and confidence
- [Business Reporting](https://www.bonsaidata.io/platform/reporting): Reporting that shows revenue, new customers, products sold, and other core business metrics — not just clicks and impressions

## Activation Products

- [Predictive Bidding Algorithms](https://www.bonsaidata.io/platform/algorithms): First-party trained algorithms that automatically buy ads with the highest potential ROI, including pCV (Predicted Click Value) which retrains Google's Smart Bidding AI
- [Audience Segmentation](https://www.bonsaidata.io/platform/audiences): First-party audience analytics to understand customers by channel and optimize targeting
- [Budget Planner](https://www.bonsaidata.io/platform/budgets): Data-driven budget forecasting and planning tools to allocate spend across channels

## Customers & Results

- [Customer Stories](https://www.bonsaidata.io/customers): Case studies showing how brands like JSX, Camping World, and others have achieved measurable results with Bonsai

## Research & Insights

- [Blog](https://www.bonsaidata.io/blog): Insights, analysis, and thought leadership on first-party marketing, measurement, and the future of digital advertising
- [Research](https://www.bonsaidata.io/research): Original research and white papers including "Introducing the Prediction Era for Digital Ads"
- [Podcast](https://rss.com/podcasts/bonsai/): Bonsai's podcast on marketing measurement and data strategy

## Company

- [About](https://www.bonsaidata.io/about): Bonsai's story, mission, and leadership team
- [Newsroom](https://www.bonsaidata.io/newsroom): Press releases and media coverage including Bonsai's $1.8M seed funding announcement (July 2025)
- [Pricing](https://www.bonsaidata.io/pricing): Bonsai platform pricing information
- [Updates](https://www.bonsaidata.io/updates): Latest platform feature releases and product updates

## Optional

- [LinkedIn](https://www.linkedin.com/company/bonsaidata): Bonsai's LinkedIn company page
- [YouTube](https://www.youtube.com/@bonsaidata): Video content and product demos
- [Terms](https://www.bonsaidata.io/terms): Terms of service
- [Privacy](https://www.bonsaidata.io/privacy): Privacy policy
- [Demo](https://www.bonsaidata.io/demo): Request a demo or watch an overview of the Bonsai platform